A New World Cup Hero Emerges

No, we’re not referring to Messe or Ozil, but a new product that utilizes the aerosol product form to help referees move games along faster.  The product is a water-based foam that is sprayed on the field by referees to make a temporary line for penalty kicks, etc, and it has become referred to as “felony foam” among fans and via Twitter.

 

Photographer: Michael Steele/Getty Images

The product was invented by an Argentine company called 915 Fair Play.  It has been widely adopted in Latin America and made its debut with the rest of the professional soccer world at this year’s World Cup Tournament in Brazil.   

This innovation is a great example of utilizing the technology of the aerosol product form to develop a product that met a consumer need.  This disappearing foam quickly and accurately marks the field and then dissolves on its own in less than two minutes!

The Consumer Aerosol Products Council reminds consumers that aerosol products are recyclable when empty and they no longer include CFCs.  To learn more about the aerosol product form, please visit: www.AerosolProducts.org.

Expanding CAPCO Educational Messages through New Channels

As part of CAPCO’s mission to provide accurate information about aerosol products, one of its key target audiences is teachers.  In addition to attending the National Science Teachers Association annual conference each year where CAPCO reaches thousands of teachers with its messaging about recycling aerosol product containers, the technology used in aerosols and correcting any dated misconceptions about aerosol products and the environment, CAPCO also supports other groups as well.

Women in Science:

The Oklahoma Women in Science Conference is free to all participants and features many speakers
and hands on activities for approximately 500 girls and their 90 teachers to encourage them to consider careers in science, technology, engineering and mathematics (STEM).   Research shows (link to source) only 15% of incoming coming college freshmen women intend to pursue a major in STEM as compared to 30% of men. Keeping Math & Science at the forefront for all students is important to maintain a high level of product innovation in the aerosol products industry as well as important for our workforce as a whole to stay at the leading edge of innovation.


 

Percentage of Employed STEM Professionals Who Are Women, Selected Professions, 2008

Women are clearly a minority in STEM focused studies and careers and CAPCO was pleased to support the Oklahoma Women in Science Conference by sending full-color flyers highlighting all of its web-based educational resources, a hand-out on Recycling Facts and was also listed on the conference’s wiki space.  Dr. Theresa Cullen, Professor of Instructional Psychology and Technology at University of Oklahoma and key organizer for the event, finds value in giving the students a broad perspective on issues and strives to include materials both from regulatory bodies as well as from industry.

Chilean Chamber of Aerosol Products:

The Chilean Chamber of Aerosol Products has begun an outreach program to help educate Chilean students about aerosol product technology, recycling aerosol cans and aerosols and the environment.  As part of their outreach efforts, they are having the “Another Amazing Aerosol Adventure”  educational video professionally translated into Spanish.  This will be a great opportunity not only for the Chilean Chamber of Aerosol Products to reach out in Chile, but also for CAPCO to reach more of the Spanish speaking market in the U.S. and other Spanish speaking countries.

Recycle Your Aerosol Cans for Earth Day!

Each year nearly 4 billion aerosol products are produced in North America for a variety of common uses, from loosening a chain on a bike to shaving. Although aerosols have been free of CFCs since 1978, recent data shows that nearly 70% of consumers still believe that aerosol products harm the ozone layer.

Similarly, many consumers are unaware that consumer aerosol cans are recyclable. For example, empty steel cans of all kinds are recycled at a rate of more than 66%; yet, many empty steel aerosol containers are not finding their way to the recycling bins.

According to the Steel Recycling Institute (SRI), more than 94 million Americans have convenient curbside or drop-off access to recycling their empty steel aerosol containers. This means that more than 15 thousand programs accept steel cans, but only one third of those actively publicize their approval of empty aerosol cans. As a result, too many empty steel aerosol cans are taking up landfill space while valuable steel is not being recycled and reused as efficiently as it could be.

CAPCO and SRI are partnering to educate consumers and recycling program coordinators alike about the recyclability of empty steel aerosol containers. Many common products now feature the prominent Steel: “Please Recycle When Empty” logo to remind consumers of the recyclability of the package. Recycling empty steel aerosol containers is as simple as 1, 2, 3:

1. Consumers should empty the aerosol of its contents through normal use.
2. Check instructions for recycling from your local collector to see if empty aerosol cans are accepted for recycling in your municipality.
3. Place empty aerosol containers in bins along with steel food cans and other recyclable content.

The cans will be processed along with other household recycling materials. For single stream (mixed recyclables), the empty steel aerosol packages will be magnetically separated from other recyclables, and once separated, the empty steel packaging (food, aerosol, etc...) will be baled before being sent to steel mills to become a variety of new steel products.

For additional information related to the recycling of empty steel aerosol packaging or to encourage your municipality to begin accepting them, visit the SRI website at recycle-steel.org. To learn more facts and benefits of the aerosol product form, visit AerosolProducts.org.