No, we’re not referring to Messe or Ozil, but a new product
that utilizes the aerosol product form to help referees move games along
faster. The product is a water-based
foam that is sprayed on the field by referees to make a temporary line for
penalty kicks, etc, and it has become referred to as “felony foam” among fans
and via Twitter.
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| Photographer: Michael Steele/Getty Images |
The product was invented by an Argentine company called 915
Fair Play. It has been widely adopted in
Latin America and made its debut with the rest of the professional soccer world
at this year’s World Cup Tournament in Brazil.
This innovation is a great example of utilizing the technology of the aerosol product form to develop a product that met a consumer need. This disappearing foam quickly and accurately marks the field and then dissolves on its own in less than two minutes!
This innovation is a great example of utilizing the technology of the aerosol product form to develop a product that met a consumer need. This disappearing foam quickly and accurately marks the field and then dissolves on its own in less than two minutes!
The Consumer Aerosol Products Council reminds consumers that
aerosol products are recyclable when empty and they no longer include
CFCs. To learn more about the aerosol
product form, please visit: www.AerosolProducts.org.
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