Sunday, July 27, 2014

A New World Cup Hero Emerges

No, we’re not referring to Messe or Ozil, but a new product that utilizes the aerosol product form to help referees move games along faster.  The product is a water-based foam that is sprayed on the field by referees to make a temporary line for penalty kicks, etc, and it has become referred to as “felony foam” among fans and via Twitter.
Photographer: Michael Steele/Getty Images

The product was invented by an Argentine company called 915 Fair Play.  It has been widely adopted in Latin America and made its debut with the rest of the professional soccer world at this year’s World Cup Tournament in Brazil.   

This innovation is a great example of utilizing the technology of the aerosol product form to develop a product that met a consumer need.  This disappearing foam quickly and accurately marks the field and then dissolves on its own in less than two minutes!

The Consumer Aerosol Products Council reminds consumers that aerosol products are recyclable when empty and they no longer include CFCs.  To learn more about the aerosol product form, please visit:

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